“On the safe road”, the Coca-Cola HBC Italia project on safe driving

In collaboration with the Traffic Police and Aisico, Coca-Cola HBC Italia has carried out "On the safe road", an important project of information and road safety education.

In collaboration with the Traffic Police and Aisico (Italian Association for Road Safety), Coca-Cola HBC Italia realized “On the safe road”, an important project of information and road safety education targeted at more than 3,000 company employees.

“On the safe road” stresses the importance of responsible driving to protect oneself and others during their daily work. According to Inail data, in 2009 55% of workplace fatalities occurred on the road while carrying out an activity that requires the use of a vehicle or during the route to reach the workplace.

Equipped with an extensive distribution network, Coca-Cola HBC Italia is among the first Italian companies to organize training courses to a large number of employees to raise awareness of road risks, one of the most topical social issues.

Under the initiative, Coca-Cola HBC Italia have also realized: the manual "On the safe road - Notes for a responsible driving" (download pdf – text available only in Italian) that lists the rules of the New Highway Code and provides useful information for those who drives and the DVD "Safe, responsible and eco-sustainable drive" which details the best practices in terms of safe driving.


Attached pictures: Roberto Sgalla,Traffic Police Director, Alessandro Belleri, Human Resources Director
Coca-Cola HBC Italia and Eugenio Bernardi, Aisico President.

"On the safe road" - Download pdf (text available only in Italian)

Download photos of the press conference

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