“Minimize the impact”, the Coca-Cola HBC Italia touring educational exhibition which looks at the issue of waste management and waste recycling and re-use

Coca-Cola HBC Italia invites you to visit “Minimize the impact”, the interactive touring exhibition that looks at the issue of waste management and waste recycling and re-use targeted at children and their parents. Developed in association with Coca-Cola Italia, the exhibition is endorsed by CONAI, the Italian Packaging Consortium, and no profit association Cittadinanzattiva.

The first initiative took place in the gallery of the Carosello Shopping Centre in Carugate, Milan, from 16 to 29 November. Visitors were welcomed by “eco-entertainers”, who illustrated the information panels on recycling methods, the legislation that governs recycling procedures, the Associations, corporate activities in this area, and the results obtained in recent years.

The “Minimize the impact” exhibition will involve the main shopping centres and towns in Italy throughout 2011.

Come back and visit us or subscribe to our newsletter to keep up to date on the next stages of the tour.

For further information:
Missione ecoTribù Coordination Centre
freephone 800 31 50 51

Read the press release (text available only in Italian)

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