What we do
We produce, sell and distribute a range of non-alcoholic beverages including four of the world’s best selling brands: Coca-Cola, Coca-Cola light (diet Coke), Fanta and Sprite.
In addition, our product portfolio includes a variety of other sparkling and still beverages including:
- juice and juice drinks
- natural mineral waters
- teas and coffees
- sports and energy drinks
Our aim is to offer consumers a choice of beverages that meet the highest quality standards.
Key bottler of The Coca-Cola Company
Coca-Cola Hellenic is one of the 300 bottling partners that make up the Coca-Cola System, the largest beverage distribution system in the world. The activities of Coca-Cola HBC Italia play a strategically important role within the System.
In Italy, the Coca-Cola System comprises Coca-Cola HBC Italia, Coca-Cola Italia, a subsidiary of The Coca-Cola Company, and SIBEG, an independent bottler.
• Coca-Cola Italia is responsible for the strategic marketing, brand management, packaging strategy, consumer promotion, advertising, public relations and market research.
• Coca-Cola HBC Italia, the biggest bottler in Italy, purchases the concentrates, beverage bases and syrups for producing drinks according to the franchise agreement with The Coca-Cola Company. In addition, we are responsible for the merchandising of products, key account management, implementation of promotions and product distribution all over the Italian peninsula and in Sardinia. Coca-Cola HBC Italia carries out activities of corporate social responsibility, embracing the market, the workplace, the environment and the local communities.
• SIBEG is an independent bottler which purchases the concentrate, beverage bases and syrups for producing drinks of The Coca-Cola Company and distribute those in Sicily.
We work closely with our partner, The Coca-Cola Company, using our respective skills and assets to serve customers and consumers, while improving the quality of life in our communities.
Strong business infrastructure
Since 1995, Coca-Cola HBC Italia, former Coca-Cola Bevande Italia, has been developing its operations in Italy. Now it counts 30 product lines, 7 production plants and 3 warehouses. A particular mention goes to the Nogara plant with its new logistic centre. A totally automated warehouse of 2.000 square meters with advanced solutions for the storage of beverages produced by the aseptic production line.
Across the Group, Coca-Cola Hellenic has invested more than €4.7 billion in property, plant and equipment since 2001, in order to modernise plant infrastructure and expand availability of cold drink equipment, such as coolers.
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