Trade Marketing

Our objective is to create market strategies and action plans for products, format and channel, increase profits, market share and our products’ profitability, and give to the commercial structure the correct tools to implement commercial strategies.

This scope is reached through the definition of the annual Business Plan that defines the strategies in terms of price, product, promotions and channel.
The Trade Marketing team is also responsible for the development of new products launch, and new business opportunities according to consumers’ needs. Then these activities are translated into action plans for the commercial structure.

Join our Trade Marketing structure means to acquire competencies in Category Management, Channel Marketing and Market Research.
The path of growth in this area includes also an experience in the sales structure in order to acquire a wider knowledge of our business and of the market where we operate.

Competencies required:

• Market and consumers’ knowledge
• Creativity, innovation and strategic vision
• Ability of commercial and financial analysis

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